Business Development 4: Negotiate Your Terms (1 CPE)


Negotiating on your terms is the 4th step in our business development funnel.  This step is incredibly important as you have put a significant amount of time and energy into the business development process so far with this prospect and you want to make sure that you are prepared for negotiations at this stage.  In this course, we will look at what you need to know before you go into a negotiation, what you need to uncover during the negotiation and how and finally understanding your negotiation position.


*This course qualifies for 1 Communications & Marketing CPE credit.


See the description below for additional information on this course.

*No CPE is currently offered for this course.





Learning Objectives:

  • Identify the 3 areas of a negotiation
  • List the 4 pieces of knowledge necessary to negotiate
  • Differentiate between 3 reasons for objections
  • Identify the 7 most common objections
  • Define your WAP


Learn more here: Negotiate Your Terms